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Writing Mistakes that Make You Look Dumb

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The Affect-Effect Divide

His affect had an effect on me and affected me so much that I had to effect a change in my work environment.

WRONG USAGE: “Our products will positively effect your business;” or “My skills will substantially effect your company.”

Affect and effect can both be nouns and verbs.

Rule of thumb for the most common uses: use affect as a verb and effect as a noun.

An affect (noun) is an artificial air that someone puts on. Do you pretend to have a British accent? That’s an affect.

To affect something (verb) is to change it.

An effect (noun) is the result of someone or something affecting something.

To effect (verb) means to accomplish or make something happen.

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