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    6 Bad Habits to Blame on Technology

    6 Bad Habits to Blame on Technology
    Technology pretty much runs our lives these days. From our work life to our home life, we have computers, phones, and gadgets helping us with our daily routine. But is technology taking over and shifting our societal norms? Is too much technology a bad thing? Sometimes we are so used to relying on technology to help us out, we forget how ...
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    Social Media Isn’t Rocket Science

    Social Media Isn’t Rocket Science
    So I was talking to my grandma about what I do as a community director at ERE. Now I know some of you have technology savvy grandparents but mine isn't one of them. So I was explaining our website, different technology platforms, who we targeted, what I specifically did and I think she was more confused than ever. So I dropped ...
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    Mac vs. PC: Which Works Best for Your Office?

    Mac vs. PC: Which Works Best for Your Office?
    It says a lot about our society that one of the most contentious pop culture debates is between buying a Mac or a PC. Not between which sugary cola is the best, or if a light beer has “great taste” or is “less filling,” but what computer one should work, play, and — in some cases — live on. Not that ...
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    Twitter Mistakes to Avoid at Work

    A lot has been written about the revolutionary impact of Twitter: how it's changed the way we communicate, how it's connected us to one another and how it's increased transparency in everything we do. But as much as people love Twitter, there's growing concern about other impacts the social networking tool is having, especially when it comes to workplace productivity. ...
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    6 Technology Trends That Will Change How You Do Business in 2010

    Out with the old and in with the new! The past decade revolutionized how we do business but there is plenty more to look forward to in 2010. Below is a sneak peak of coming attractions to get excited about. 1. Phone Liberation 2. Cloud Computing 3. The End of Paper 4. The Battle for Local 5. Social Spending 6. Mobile ...
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    What You, Me, Nike, Wheaties and Oprah Have in Common....Our Brand

    What You, Me, Nike, Wheaties and Oprah Have in Common....Our Brand
    Five Actions to "Know" Your Personal Brand I'm sitting here writing this in my Nike jogging pants and Nike T-Shirt, socks and tennis shoes. No kidding, I've got that Nike Swoosh all over me. It's crazy how we consciously and subconsciously surround ourselves with those trusted names, products, services and brands. Branding has gone from corporate PR, to Hollywood with the ...
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    How to Create a Marketing Plan

    How to Create a Marketing Plan
    Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you ...
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    The 15 Coolest Office Gadgets

    If you have to be stuck at your desk all day, you might as well make it fun. From the totally useful to the completely random, there’s no end to the gadgets that can perk up your work day. Here’s our collection of the greatest office gadgets of all time!           Laser Trip Wire Fruit-Powered Clock USB ...
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    Make It Easy to Buy, Easy to Use

    Make It Easy to Buy, Easy to Use
    In one of my previous lives, the company I worked for developed a customer service program focused on the idea that the customer experience should be easy. The mantra was to make things easy to buy and easy to use. It’s a catchy phrase I’ve never forgotten. And I try to remember it today when looking at my business. Here are ...
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    12 Ways To Expand Your Marketplace

    12 Ways To Expand Your Marketplace
    When expanding your business, you should explore all the strategic alternatives available to you. Select the one that makes the most sense and then prepare a plan on how to implement that strategy. There are at least a dozen common strategies and a variety of strategic combinations or special situations to choose from. We present some of those alternatives below. Expansion ...
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    Why Can't We Be Friends?

    Why Can't We Be Friends?
    I'm a friendly guy. When you come to Portland, I'm there. We can grab a McMenamins beer and chat about talent whenever it suits you. When you e-mail me, I usually respond within a few days if your request isn't out of the ordinary. If you call, I pick up unless I'm on another call or I'm in my writing zone ...
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    Online Calendar Management Roundup: How Do You Plan Your Days?

    Online Calendar Management Roundup: How Do You Plan Your Days?
    Calendar management software has moved in a couple different directions in the last few years, and the crowded field is filled with solutions that offer a wide range of benefits and features. The list below is a partial list that I put together top help you navigate the field. To make it on the list, multiple calendars must be a feature ...
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    Control Your Cash Flow During the Credit Crunch

    Control Your Cash Flow During the Credit Crunch
    With a credit crunch and many banks tightening up or eliminating lines of credit, it's important for business owners to maintain a steady cash flow. Here are five ways experts say you can start the process: 1. Diversify your revenue stream. Relying too heavily on one source for a majority of receivables is one of the largest areas of vulnerability for ...
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    9 Ways to Budget Strategically and Stay on Course

    9 Ways to Budget Strategically and Stay on Course
    These 9 tips will help you manage your budget, steer straight and control your destiny. Budgeting is probably the least-loved business management tool. Even the word "budget" brings to mind disapproving accountants and denied requests. And how often have we heard the phrase, "it's not in the budget"? Nevertheless, budgeting is one of the most valuable tools in your management arsenal.What ...
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    In Case of Emergency: Create a Disaster Plan

    In Case of Emergency: Create a Disaster Plan
    A smoke alarm or a life preserver may save your life, but they won't save your business. You need a real disaster plan now. Your business's survival depends on it. Lonnie Lehrer thought he was prepared for anything. The CEO of Leros Point to Point, a New York City limousine service, had redundant computer systems for his dispatch software, battery backup ...
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    Are You Losing Control of Your Business?

    Are You Losing Control of Your Business?
    If you started a three-month sabbatical today, what would your business look like when you returned? Small business owners may shudder at the thought. But entrepreneurs whose young companies are graduating from the startup stage need to move from running the show to building an organization that can sustain itself, experts say. "CEOs in growing companies have to think about creating ...
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    25 Ways to Simplify Your Business

    25 Ways to Simplify Your Business
    Find your focus: Fine-tune your business with our ideas for simplifying and streamlining your operations. It's your typical day at the office. Like every other day, it started at 7:00 a.m. When you sat down with that first cup of coffee, you were hoping to get to work on some meaty stuff-strategic planning, ideas for that big project, a thorough review ...
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    Sociable! Integrating Social Media Into Sales

    1. Identify Your Goal Getting on FaceBook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...
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    Improving Loyalty in a Down-Turn

    Improving Loyalty in a Down-Turn
    Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics - net new customers, cost per sale, etc - are deteriorating. While the acquisition process hasn't changed, the quantity or quality of the customers being acquired ...
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    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...