Operations >> Browse Articles

Browse Sales and Marketing Articles

  • Rate

    What Should You Spend on Advertising?

    What Should You Spend on Advertising?
    It's a ticklish question for every company. See what your rivals are doing, and then think about what's going to be effective One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer ...
  • Rate

    Drowning In Your Social Media? Aggregators to the Rescue!

    Drowning In Your Social Media? Aggregators to the Rescue!
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
  • Rate

    Be Real And Grow Your Business

    Be Real And Grow Your Business
    Today we are overwhelmed with fake. We see fake Rolex watches, fake Mont Blanc pens and even fake body parts (we won’t go there right now!). Yikes! In business it is almost at an epidemic level. We see way too many people touting the hype of their business and no substance. I’ve seen way too many Internet Marketers whose “free teleseminar” ...
  • +2

    12 Ways To Expand Your Marketplace

    12 Ways To Expand Your Marketplace
    When expanding your business, you should explore all the strategic alternatives available to you. Select the one that makes the most sense and then prepare a plan on how to implement that strategy. There are at least a dozen common strategies and a variety of strategic combinations or special situations to choose from. We present some of those alternatives below. Expansion ...
    Rated: +2
  • Rate

    Make It Easy to Buy, Easy to Use

    Make It Easy to Buy, Easy to Use
    In one of my previous lives, the company I worked for developed a customer service program focused on the idea that the customer experience should be easy. The mantra was to make things easy to buy and easy to use. It’s a catchy phrase I’ve never forgotten. And I try to remember it today when looking at my business. Here are ...
  • Rate

    How to Create a Marketing Plan

    How to Create a Marketing Plan
    Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you ...
  • Rate

    What You, Me, Nike, Wheaties and Oprah Have in Common....Our Brand

    What You, Me, Nike, Wheaties and Oprah Have in Common....Our Brand
    Five Actions to "Know" Your Personal Brand I'm sitting here writing this in my Nike jogging pants and Nike T-Shirt, socks and tennis shoes. No kidding, I've got that Nike Swoosh all over me. It's crazy how we consciously and subconsciously surround ourselves with those trusted names, products, services and brands. Branding has gone from corporate PR, to Hollywood with the ...